There aren’t too many opportunities in this stunning island of ours to promote your company on large scale advertising (which is probably a good reason why our island remains so stunning), the airport being the most obvious exception. However billboard and lightbox advertising, traditional as it may be, is still a highly effective, high-impact way of making your companies presence felt.
Assessing the value and effectiveness of this sort of advertising is challenging. There are many methods of advertising which produce more quantifiable results; magazines and newspaper readerships can be gauged by circulation numbers and online advertising can be tracked by the click. However, due to the fact that large scale advertising is seen by such a comprehensive demographic on a 24/7 basis and often without the clutter of other editorial messages surrounding it, few other mediums have such an immediate and powerful ability to instill brand recognition.
Here are just a few examples of some of the recent large format promotions we have worked on recently. Sometimes big really is beautiful.