Friend, client, entrepreneur, Schroders employee and all-round, creative whirlwind, Genevieve Langford commissioned The Potting Shed to update The Gallery’s brand that is now nearly three years old. The evolution has extended the fun nature of her business whilst adding a more professional dimension. The first element of collateral we have produced with this new direction is her set of business cards.
Variety and creativity were the key elements to her brief, in keeping with the four main faces of The Gallery. The protagonist of the brand is the magenta, which we developed and introduced a set of four intricate illustrations that work within the new brand direction.
We had a few options with regards to the print. We opted with GF Smith, Colorplan range, which forges the recycled board effect immaculately.
The resulting cards are creative / beautiful / random and tactile and fitting for The Gallery and Genevieve.